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For business owners, social media platforms can be powerful tools. Whether you’re looking for ways to promote your offerings, engage with your audience, or build a community of followers, the channels you select to represent your business can greatly impact your overall brand positioning.
The purpose of social media is to give your brand a voice. I'm a believer in quality over quantity. Unless you have unlimited time and an unlimited budget, it doesn't make sense to be on any and every channel. And posting just to post isn't a good strategy. That philosophy has guided my content strategy for the past several months.
I launched my brand channels back in January of this year. Not only has this given me a greater perspective as a business owner, but it's allowed me to test content in ways I never had before. My hope is that you might take something useful away from my experience.
With that said, here are my takeaways from 12 straight weeks of posting on social media:
1.) Your social media channels are not your business.
Your social channels are tools meant to help you achieve a particular business goal. Take the time to analyze your data. In-platform analytics enable you to gather insights on post performance. This can help you determine which platforms are providing the most value - and most importantly, where you should be spending your time.
2.) Learn as much about your audience as you can.
Pay attention to who your followers are, and use insights to inform your content strategy. Give it time to play itself out. If it’s working, you will attract your ideal audience. If it’s not, it’s never too late to pivot and post new content.
3.) Stick to your strategy.
It’s easy to get distracted when new platforms or updates come out. And it doesn’t help that technology is constantly changing. Don't let it divert you from your business priorities.
4.) It’s a marathon, not a sprint.
Transition your mindset from a place of ‘how did this one post do?’ to ‘how did my collective efforts on this channel do?’. You’ll see how far you’ve come!
5.) Trust your instincts.
If it’s authentic to your brand and it will help your audience, post it. Don't overthink it. And most importantly, don’t worry about what others will think. Likely they aren’t scrutinizing your content at all - they're inspired by it!
If you’re interested in being a part of my social media journey, follow along on LinkedIn and Instagram.
- AT
Partnering with aspiring entrepreneurs and scaling businesses to execute marketing strategies that drive growth. Explore my service offerings here.
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